Jell-O GirlEarly Jell-O advertising depicted women as inept, needing the help of a simple recipe like Jell-O. Jell-O released flavors such as seasoned tomato, celery, mixed vegetable and Italian salad, and Jell-O salads were a colorful way to use leftovers in side dishes. In 1955, the company introduced the slogan “A Jell-O salad makes the meal.”“The Jell-O salad really hits the American sensibility and palate perfectly. Constance Bannister Corp/Getty ImagesBut as more Americans traveled and global cuisines entered the mainstream, the simplicity of Jell-O salads became a downside. “Upscale becomes the new mainstream and Jell-O salads moves into a niche,” Shapiro said.

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